Empowering the Consumer
I worked with Enphase Australia to develop their first ever consumer campaign. This was an integrated campaign, including print, online and television. The challenge was to introduce the Enphase Home Energy Solution to the consumer audience.
Today’s homeowners are generally familiar with solar, but may not have the familiarity of all the features that next generation solar has to offer including: generation, storage (batteries) and monitoring (management). The campaign tagline that I developed with the team introduces all three.
Deliverables included print and banner ads, display banners with guidelines and associated templates, for both Enphase and their resellers. I also worked as Enphase's Creative Director to develop and build out the "Power" concept for a television ad (produced by Kintaro Studios in Victoria, Australia). All elements were required to be co-brandable as partner buy in was an integral part of financing the campaign.
As of Spring 2017, this campaign has only just launched within Australia and New Zealand, but I expect it will be adopted in the US and other regions soon. Our team targeted a global audience from the beginning and made descisions on casting, architecture and flora with a more global audience in mind. Feedback from the client has been overwhelmingly positive.